The industry observers suggest that the reason the tablet market is suffering at the moment is because people are waiting for a new tablet from Apple. Rather than just saying that the global tablet sales slowed within the second quarter of 2013, the researchers claimed that the whole tablet market should reignite with the expected release of a new iPad model later in 2013.
As a result, it may seem that the whole of the tablet market was dependant on Apple, although there are trillions of other tablets out there. The observers admitted that a new iPad launch always piques consumer interest in that market area and traditionally that has helped both Apple and its rivals. A constant slowdown in tablet sales was predicted, considering that Apple didn’t release a new version of the iPad early in 2013 like it had in the past. The statistics clearly show that, while Apple is the single biggest manufacture of iPads, its control of the market has collapsed.
The statistics say that Apple shipped almost 15 million tablets in the 2nd quarter of this year, which is a 14% drop from the 17 million tablets the company sold in the same period last year. In the meantime, Android tablet shipments rocketed from 10 million last year to 28 million this year (an increase of 163%).
The situation on the market reversed: if Apple accounted for 60% market share last year, while Android held 38%, today Android has a 62% market share, while Apple holds a 32%.
Overall, tablet shipments in the 2nd quarter of 2013 declined almost 10% from the prior quarter. The researchers suggest that users’ expectations for Apple to introduce a new tablet don’t actually work. The statistics say that tablet shipments increased almost 60% to reach 45 million units if compared with the same quarter in 2012. This is when Apple didn’t release a device and therefore couldn’t grab much interest. The suggestions are that the tech giant directing market interest is a little tricky when it didn’t release a new tablet within a period of 60% growth.
In the same time, sales of tablets produced by Apple rivals (Samsung, Asus, Lenovo, Acer) have increased. Even Microsoft fueled gadgets were starting to make progress into the market: almost 2 million Windows powered tablets were shipped in the 2nd quarter, which is 5 time more that the same period in 2012.