One of the tablet-making outfits came to a conclusion that there are huge amounts of cash to be made by patronizing women. The company has carried out a research to find out “what women want” and introduced “the first tablet specifically for ladies”.
The device dubbed ePad Femme is 8-inches and is pre-loaded with yoga, grocery shopping and cooking apps. It even has a clothing size converter app. The company believes that it’s the sort of thing that modern women are interested in – no business issues, no relationships… All women of today seem to be housewives.
The device has received a marketing push this past February as “the perfect Valentine’s Day gift”. Well, there might be some women who are looking forward to replicating the life of their grandparents, but we doubt there are many. The device runs Android 4.0 Ice Cream Sandwich with a light pink screen saver (apparently, pink is blondes’ favorite color).
The company claims that its new device makes a perfect gadget for women who might experience difficulties in downloading such apps and it is a quick reference. In the meanwhile, the tablet carries a 1.5GHz processor, 16GB of internal storage, and an SD card slot – hopefully, housewives will be able to understand what any of this means.
The company also insists that the intent of the ePad Femme tablet wasn’t sexist. After all, the gamers have their gaming tablets that are geared to a specific interest, right? As for the ePad Femme, its price is as low as $190, which is far less than the iPad and about the same as a Nexus 7. Thus far, the company has sold only about 7,000 units, which doesn’t make it a great seller. Taking into account all the specifics, the market observers are not surprised.