The search giant began putting adverts in the space reserved for e-mail messages in Gmail users’ inboxes. Although Google has been installing adverts alongside Gmail messages for a while now, these new adverts show up as messages which can be opened like ordinary e-mails and forwarded to others.
The advertisements show up in the new “promotions” tab of Gmail’s new multi-tab interface, marked with a yellow background and labeled “ad” in case users fail to spot them. Google has issued a statement, explaining that the adverts are part of the Promotions tab in the new inbox in Gmail. Users are able to see the old style of advert if they disable the Promotions tab. So, if you are too annoyed by the ads, just do that.
However, the industry observers note that the adverts may hack off people who chose Gmail because it’s very good at weeding out spam. Now it looks like Google has purged inboxes from spam to peddle spam of its own. In response, Google claimed that only advertising is able to keep Google and Gmail free to use. The company assured that it was doing its best to make adverts safe, unobtrusive, and relevant. It also pointed out that the new adverts are more relevant than earlier Gmail ads, and the new ones replace the old-style adverts above the inbox or to the right of messages unless users choose to disable the Promotions tab.
It seems that the advertisements can’t be marked as spam, but when the user closes them they go away – that is until the browser is refreshed. In addition, the company announced that the users have an option to go to Gmail’s ads preferences manager and block specific advertisers.