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Monday, August 12, 2013

Google Will Offer Free Wi-Fi at Starbucks

The tech giant recently announced its plans to roll out faster, free Wi-Fi connections to all Starbucks stores in the US over the next year and half with speeds up to 10x faster than now. Google agreed that the Internet has become as vital to our lives as other utilities, being used by people to plan their day, stay connected with family and friends, stay informed, and a whole slew of important activities that everyone sometimes takes for granted. This is why Google believes that a fast and reliable connection is a constant cause for concern.


Apparently, the tech giant is continually doing its best to ensure that people are online more frequently in order to increase its advertising revenue. Now Google has realized that the easiest way to do so is to directly offer consumers cheap and fast Internet connections.

The company announced that coffee shop plus Internet is a pairing that many of people have come to rely on. Wireless access to the Internet makes work time, downtime and travel time more enjoyable. Now Google is teaming up with Starbucks to deliver faster, free Wi-Fi connections to all 7,000 stores in the US. The company promised that when Starbucks Wi-Fi networks goes Google, people will be able to surf the Internet at speeds up to 10x faster than before. For Google Fiber city, the speed of the connection is promised to be up to 100x faster. Actually, this is good news for everyone, especially the part about speeds being up to 10x faster. This is also an indisputable advantage for coffee shop, as people will definitely prefer the place with Wi-Fi over the place that lacks it.

In the meantime, the tech giant considers the effort as a continuation of plans to help the worldwide web “grow stronger” and make access cheaper, faster, and more accessible. Google added that the free online connection at Starbucks had become an important part of many communities over the years (for example, in the aftermath of Hurricane Sandy) or for students who have no access to the Internet at home and have to do their homework at Starbucks. Google promised to start rolling out the new network this month. You will know that it has arrived at your local Starbucks when you see the “Google Starbucks” SSID appearing in your Wi-Fi login screen. Hopefully, the joint efforts of two companies will result in something decent.


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